Data journalism from the booth level up.
Analysis, ultimate guides and booth-level data stories. Search a topic or a state to find the read that matches your seat.
Editor picks this week
AnalysisBihar 2025: caste arithmetic and what has shifted since 2020
A booth-level look at how EBC and Mahadalit consolidation has moved across 12 marginal Assembly segments since the last election.
MethodologyGuideWhy margin heatmaps beat vote share averages every time
State and constituency vote share tells you nothing about winnability. Booth margin distribution tells you where the seat actually turns.
Long reads that campaigns actually use
- Guide5 min read
Why margin heatmaps beat vote share averages every time
State and constituency vote share tells you nothing about winnability. Booth margin distribution tells you where the seat actually turns.
Read guide Guide
6 min readSwing booths: the 250 that actually decide your seat
On a typical Vidhan Sabha seat with 280 booths, fewer than one in five determine the outcome. Here is how to find yours.
Read guide- Guide11 min read
The ultimate guide to booth-level campaign planning
A step by step framework for planning a modern Indian campaign at booth granularity, from day 90 to poll day.
Read guide
All insights
Filter by topic or state. Every tag is a click.
- Bihar·7 min read
Bihar 2025: caste arithmetic and what has shifted since 2020
A booth-level look at how EBC and Mahadalit consolidation has moved across 12 marginal Assembly segments since the last election.
Read more - MethodologyGuide5 min read
Why margin heatmaps beat vote share averages every time
State and constituency vote share tells you nothing about winnability. Booth margin distribution tells you where the seat actually turns.
Read more - 6 min read
Swing booths: the 250 that actually decide your seat
On a typical Vidhan Sabha seat with 280 booths, fewer than one in five determine the outcome. Here is how to find yours.
Read more - Karnataka·6 min read
Karnataka 2023: what the booth data says about the Congress consolidation
A booth-level look at how the Congress opened up a 30 seat gap in a state that was locked at 50-50 six months out.
Read more - Bihar·5 min read
Reading the swing booth: Patna's 6 Assembly segments
Which polling stations decide the Patna Sahib and Pataliputra outcomes and why.
Read more - Ultimate GuideGuide11 min read
The ultimate guide to booth-level campaign planning
A step by step framework for planning a modern Indian campaign at booth granularity, from day 90 to poll day.
Read more
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